Titles over which we have complete ownership rights are referred to as "Perpetual Rights", which allows us to distribute content worldwide for a perpetual period across all mediums. Titles over which we have limited ownership rights are referred to as "Aggregation Rights". Aggregation Rights are restricted by either period of usage, distribution platforms, medium and geography or combination thereof. Titles where we have Perpetual Rights or Aggregation Rights are known as our "Content Library".
We have built a strong library of content ownership through Perpetual Rights and Aggregation Rights. As of August 31, 2011, our Company has Perpetual Rights for 640 titles out of which 301 are Hindi films. Currently, we are expanding our library beyond filmed entertainment content to various types of content such as special interest content, music content, devotional content, MVAS content etc
We distribute our Content Library through various mediums such as (i) television such as satellite, terrestrial and cable television; (ii) new media platforms consisting of mobile, internet, direct to home ("DTH") and other applications; (iii) home entertainment; and (iv) other media.
The size, extent and diverse nature of our Content Library allow us to package and distribute a diverse portfolio of content together, such that we are able to maximize our return on an aggregate basis.