New Media and Technologies

We are one of the prominent players in the new media segment. We have been awarded Best Content Provider by Info friend South ICT Awards in 2011.

We have agreements with a large number operators for distribution of content through platforms such as mobile networks, internet, IPTV and DTH. We have tie-ups with almost all major players in this respect.

MVAS Opportunities:

Our Company has entered into agreements with major telecom operators, namely Airtel, BSNL, Tata Teleservices, Reliance Communication, MTNL, Tata Docomo amongst others to distribute our product portfolio which inter alia includes caller ringback tones, ringtones, wallpapers, imagery, videos, games, full songs, celebrity chats, etc. As of today, we have more than 30,000 caller ringback tones available on these platforms.

The commencement of 3G services in India has further boosted the MVAS industry. We believe that an increased penetration and usage of 3G in India will increase the usage of digital media platforms for the purpose of entertainment, especially video.

Internet Platform:

We are content providers for various internet video destinations like YouTube, Daily Motion, Yahoo India, Verismo etc. and several services on the internet, internet connected televisions, internet connected set top boxes and applications running on various devices.

Shemaroo is an official channel partner of Google Inc’s YouTube and has around 32 channels like ShemarooMovies, ShemarooEnt and FilmiGaane with both film and non-film content running on it. Our Company distributes its content through several leading international portals for digital music sales and music streaming. We are now also expanding to other online platforms.

Activities on IPTV Platform:

With the advent and growth of DTH services in India, a new way of reaching the homes of consumers has emerged.

In addition to being a carriage medium for television broadcasters, DTH services also offer various interactive services to their customers. These interactive services include education, music, films, devotional content and games. Currently, we exclusively manage content for Airtel’s interactive devotional service called iDarshan.

We provide content to Indian IPTV operators such as franchisees of Bharat Sanchar Nigam Limited, Mahanagar Telephone Nigam Limited, and to Bharti Airtel Limited directly. Our Company also offers end-to-end content management services, such as aggregation, conversion, programming and marketing to British Telecom’s (UK) IPTV service BT Vision for their South-Asian content pack through our wholly owned subsidiary Shemaroo Entertainment (UK) Private Limited